In a modern society where commercialism attempts to label people and then persuade buying behaviour with advertising, it would be inspiring to find a place that people can think of themselves as individuals; where their thoughts and behaviour are unique to them. The No Label brand has done just that, by creating a range of gender neutral beauty products with a cut-out label shape. The design ironically indicates the consumer’s refusal to be labelled by society. Being neutral in colour, the packaging allows the product range to appeal to all, regardless of gender, race, age and class.
Packaging & Brand Design