The What’s on the cards? campaign was created as a reply to the competition brief, CAN YOU WIN US OVER? and was received well by 'Save the Children'. The ad campaign was awarded a national design trophy.

Design Bridge Creative Director, Asa Cook commented, “The Save The Children idea was so hard hitting. It really stopped us in our tracks and made us think about the inequality of the world and made us want to readdress the balance. The genius of this idea lay not in directly telling us what to think, but in demonstrating the imbalance in an engaging way.”

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